The DeAngelo Williams Foundation
The DeAngelo Williams Foundation is a non-profit organization whose mission is to develop and seek initiatives to support the eradication of breast cancer through preventative care and research. Since its founding in 2006, the foundation has raised an immeasurable amount of awareness and stirred up two-way conversations about breast cancer, on and off the football field. As an example of the former, DeAngelo Williams, the foundation’s founder, posted the video of the NFL’s TV commercial he was featured in for breast cancer awareness month to his Facebook page, and the result was 1.3 million video views, 325k engagements, and 7.4 million impressions.
You may be familiar with the Founder and President of the DWF, DeAngelo Williams, former running back of the Pittsburgh Steelers and the Carolina Panthers, who started The DeAngelo Williams Foundation in honor of his mother and his four aunts that all passed away from breast cancer. Interestingly, his determination to wear pink for his mother was the inspiration behind the NFL allowing players to wear pink cleats in 2009. This movement lead to many other pink accessories seen in NFL games and today has switched over to encompass each NFL player’s individual passions, My Cleats My Cause.
For more information, visit facebook.com/TheDeAngeloWilliamsFoundation.
53 Strong for Sandra
In December 2014, DeAngelo started 53 Strong for Sandra in Charlotte, NC, an initiative in which the DWF funds 53 mammography screenings for women who are uninsured or under-insured. In addition to the screening events, the foundation also covers the cost of follow up appointments and treatments when needed and when cancer is discovered. The number of mammograms provided at each event is a tribute to DeAngelo’s mother, Sandra, who was 53 years old when she passed away.
By 2017 the foundation expanded the outreach of 53 Strong for Sandra by funding mammography screenings for women in Pittsburgh, PA and Memphis, TN while continuing service in Charlotte, NC. In 2019, the DWF took the program to NEA Baptist in Jonesboro, AR where DeAngelo’s mom received treatment while battling breast cancer. To date, the DWF has sponsored nearly 1,000 women’s mammograms. DeAngelo is currently looking to expand to other cities with the ultimate goal of reaching all 50 states.
Smith Sisters Service Grant
Last year was a trying year for all, but imagine going through 2020 with cancer! Seeing the incredible financial need for breast cancer patients and survivors, The DeAngelo Williams Foundation created the Smith Sisters Service Grant, named in honor of DeAngelo’s mother and four aunts who all passed away from breast cancer. Through this grant we will be able to help individuals in need of assistance during their battle with breast cancer to unload some of the financial burden on them and their families.
Our first year, we gifted the grant to Go Jen Go, an incredible organization in Charlotte, NC that provides financial assistance to families battling breast cancer. With a total goal of $6,800 we were able to provide 34 survivors with $200 each for critical needs during the holiday season.